Pain is an effective teacher. If a failure is painful, it gets fixed. If a failure is relatively painless, it gets ignored

When the consequences are severe, people learn quickly

The more immediate the pain, the less likely the behaviour

We repeat bad habits because they serve us in some way, and that makes them hard to abandon

Increase the speed of the punishment associated with the behaviour

There can’t be a gap between the action and the consequences

The strength of the punishment must match the relative strength of the behaviour it is trying to correct

Behaviour only shifts if the punishment is painful enough and reliably enforces

The Habit Contract